Digital Market & AI Fundamentals
Market + AI
Shared knowledge has the power to transform people, teams and organisations.
My Cabinet brings together practical insights, methods and first-hand experience to help professionals learn faster, work more effectively and turn technology into measurable value. Here you will find pills, vitamins and medicines designed to build relevant capabilities in an increasingly digital and competitive environment.
Open access. No registration. No barriers.
You do not need to share personal data to access this knowledge. This space exists to provide useful, freely available resources that help others learn, experiment and grow.
The QR is the main action. Scan directly from this page or select Enlarge QR to project one tool at full size in the classroom.
PILLS
From market understanding to measurable strategic direction.
Market + AI
Customer intelligence
Strategic direction
Action design
Product experience + conversion
Measurement
VITAMINS
Acquire, activate, convert and retain valuable customers.
Competition + positioning
Audience strategy + activation
Content + acquisition
Demand qualification
SQL + commercial productivity
Sales orders + collections
Call center operations + SLA
NPS + customer activation
Loyalty + customer portfolio
LTV + churn planning
MEDICINES
Operational control, service levels and evidence-based decisions.
Evidence + ABCD + SPO + S
Inventory + capacity management
Service levels + operational control
Billing + credit + collections + orders
RevOps + supplier collaboration
ABCD product segmentation
Delivery execution + service handoff
Billing + payments + financial close
BOOSTERS
Understand, organise and accelerate digital transformation.
Digital ecosystems
Root-cause analysis + continuous improvement
Colaboración + digitalización
Systems + journey mapping
Product intelligence + online sales
Workplace climate + P*Q improvement actions
Communication + behavioural development
Marketplace integration + transformation office orchestration
AI BOOSTERS
Prompting, n8n, automation and digital asset generation.
Prompting
n8n + JSON
Automation
Assets + AI
AI agent management + digital workplace governance
DOC·ROI · RECOMMENDED TREATMENTS
Executive treatment paths designed as connected sequences. Follow each prescription in order: every live pill opens its tool and includes a projectable QR.
A strategic treatment path from business identification through reputational commitment, affairs & risk and strategy research to corporate communication and user experience.
A procurement treatment that connects buying evidence, service commitments and warehouse capacity.
A marketing treatment from planning to content activation and qualified demand generation.
A revenue treatment that turns qualified opportunities into disciplined commercial execution and sales.
A joint operating treatment connecting executable orders, credit control and collections discipline.
An operating treatment for supplier collaboration, revenue operations and delivery execution.
One financial treatment covering billing, payments and closing as a single operating pill.
A customer-value treatment combining acquisition economics, experience, loyalty and portfolio health.
A CTO treatment for the transformation office, beginning with marketplace integration and leaving the wider digital portfolio outside the prescription until each treatment is formally defined.
A CHRO treatment to improve workplace climate and people performance through P*Q, PNL and governed AI-enabled work.
A common executive measurement treatment for direction, accountability and ROI governance.
My Cabinet is not a list of links. Each treatment is designed to move from raw evidence to a structured decision that can be learned, repeated and measured.
Raw signals, facts, interactions, operational inputs and business evidence.
Data is structured into useful variables, contexts and decision-ready records.
Models, rules and AI interpret the information and connect it to the business problem.
The treatment exposes priorities, risks, opportunities and measurable management signals.
The insight becomes a practical action: activate, prioritise, diagnose, convert, decide or measure.
The tools create structured operational evidence that can support implementation, ROI analysis, Customer Equity reasoning and defensible strategic decisions.
The formal KAI·ROI structure remains sovereign: individual tools do not redefine or reinterpret its variables unless explicitly designed to do so.
A concise guide to understand how data, ROI, Customer Equity and strategic decisions connect inside the DOC ROI ecosystem.